The Laboratory Years: Huang Zheng's Post-Google Experiments in E-commerce and Gaming
After leaving Google a multi-millionaire in 2007, Huang Zheng didn't immediately set out to build a giant. Instead, he entered a period of intense, deliberate experimentation. He founded a series of small, relatively unknown companies: an e-commerce site for electronics, a company that helped foreign brands market themselves in China, and, most importantly, a gaming studio. Why did this brilliant engineer spend years on these seemingly small-scale projects? This is the story of Huang Zheng's 'laboratory years,' a crucial period of learning and discovery where he would forge the two key ingredients—e-commerce mechanics and gaming psychology—that he would later fuse together to create Pinduoduo.